Target Audience

Copyright:

There is a show on Disney Junior called "Handy Manny" which contains a similar theme with talking tools, except Scammer's Show is just tools and doesn't have a 'Human' character.

Offensive Material/Age Rating:

Age rating is U because it is aimed at young children therefore there are no materials which could be
offensive.

Representation:

All the main characters are friendly, except the bad guys who never get away with anything because the main characters.

All the characters are Tools, which will show children how to use tools

Audience Type:

Age: 8-11

Gender: Male

Audience Profile:

Name: Harry

Age: 6

Average day: Harry spends most of his day at Primary School, His favorite subject is DT. In the mornings before school he likes to sit with his Cereal and watch cartoons, his favorites are SpongeBob SquarePants and Little Robots.

Hobbies and interests: Harry loves to spend time with his Dad in the shed after school, helping him make and fix things.

Spending power: He gets a few £ every week as pocket money but has to consult his parents before purchasing anything.

Typical media consumption per day: Watching TV (Adverts + News), Listening to the radio in the car.

Why the animation will appeal to them (look, style of animation, themes, main character, humour):
It will appeal to Harry because it's theme Tools which he has an interest in, He will enjoy the problem solving and the humor. It will be educational to him because it will teach him how to use tools even more than his Dad might.